You might be wondering what the two have in common? My neighborhood is notorious for receiving door-to-door flyers - and being a Sunday I was home and peered through the glass window as a young teenager slipped a flyer through the handle. I thought about it and said isn't it so archaic to be doing this in the digital age of social media? I mean majority of our information is shared by email, browsing on internet, Facebook, etc. Right?
Well the next thing that happened was that when I opened the door - I started reading the flyer! It got noticed! Never mind what it was selling - I saved it and have it a second look!
That wasn't all my Sunday drama - a few moments later a guy who was working at one of my neighbor's house came by selling his services - the pitch: for $150 they can desk my driveway - they are here twice a year and won't come for another year - and they use real tar!
OK with these two situations I thought - no matter how old this idea is - it stills gets attention! You see in the age we live in new practices don't replace old ones - they simply enhance them.
I feel the same way about cold-calling - even with the advancements of social media engagements - a phone call sometimes is needed!
It's the start of a new quarter for many - I wish you a lot of success - good luck and whether to comment below!